My Journey

For two decades now, I have specialized in the negotiation of talent endorsement deals. I am not a lawyer, but an experienced and seasoned enabler of contracts that equally service both the brand and talent’s best interests’.

After starting my career in Public Relations at Ketchum and MSL Group, I spent a decade representing American and global brands at Burns Entertainment & Sports Marketing. I also had the pleasure of working a roster of 50+ talent on brand endorsements at SWA Agency.

This multi-faceted experience allowed me to develop an intricate and comprehensive understanding of how contracts should be negotiated and devised to enable a win-win for all, for talent as much as brand, for brand as much as talent.

In 2018, I took the entrepreneurial plunge, offering my endorsement negotiation expertise and experience on my own, a decision that I will forever cherish.

I fully believe that there are too many truly talented people and brands (yes, even brands!) who aren’t happy with their contracts because elements of a negotiation are left ambiguous, or the parties do not understand the language in an agreement. My mission, whether I negotiate on your behalf or you do it yourself, is to make sure that when you enter into an agreement it becomes a win-win and everyone does it speaking the same language.

My Values

AUTHENTICITY

I am an unwavering believer in honesty, accountability, transparency, and openness. Whether professionally or personally, I always present only my most authentic self.

PROFESSIONALISM

For me, professionalism is more than a checklist. I exercise utmost professionalism when negotiating contracts, or teaching you how to do it for yourself.

Personal Growth

As a strong believer in growing from strength to strength, I take every opportunity to professionally and personally better myself. Through my professional services and the learning resources I provide, I also hope I can do the same for my clients as well.

Contracts can be challenging. But they don’t have to be.