Nicole Emerick is VP, Social Media and Influencer Marketing at FCB, a global advertising agency with clients like Botox, GE, Clorox, Jack Danielβs and Kimberly Clark. Nicole got her start in the influencer industry as a career blogger where she grew and monetized her influence before selling her website. When it comes to influencer marketing, Nicole believes in the power of paired purpose. Nicole is also a student of personal leadership and an advisor at Becoming Her, a coaching program for soulfully ambitious Moms.